Partner Relationship Management (PRM)

Blog tagged as Partner Relationship Management (PRM)

Selecting the Right Tech Stack for your Channel Sales Management

Whether you have a channel sales solution with a single platform or a tech stack with multiple technologies, having a definite solution to manage your channel sales and an appropriate Sales Analytics tool is essential to developing a reliable channel strategy. And indeed, that cannot be overlooked.&...

01.12.23 02:00 PM - Comment(s)

Redefining the Channel Partner Experience with a Modular PRM

By Vartopia Team

Most companies are using PRM solutions today but not every PRM Solution is the best fit for them. And it is pretty complicated to figure out the critical areas where they are not working. Every PRM solution works fine but often lacks in two critical areas. This caninclude:

Failing to deliv...

12.22.22 06:42 PM - Comment(s)

Do this, not that: A Channel Partner Program guide

By Vartopia Team

Many companies rush immediately to begin their partner programs and start recruiting channel partners just to discover that what they planned does not drive revenue. Have you launched a partner program after seeing what other vendors in the channel space have done and then started recruiting th...

12.15.22 07:00 PM - Comment(s)

How can you build and maintain a healthy channel ecosystem?

By Vartopia Team

In our last blog, we went over the metrics you can use to determine the health of your channel ecosystem. In this post, we are sharing some suggestions for building and maintaining a healthy program for your channel.

1. Make sure to build the Channel Partner Ecosystem properly...

11.24.22 07:00 PM - Comment(s)

Building and Measuring a Healthy Channel Ecosystem

By Vartopia Team

Channel Partner Ecosystems are more than just the latest industry trend. They are helping vendors expand their customer reach while increasing mutual revenue opportunities for Vendors and Partners. In a recent survey conducted by Channel Marketer Report for Channel Sales and Channel...

11.17.22 07:00 PM - Comment(s)

Leverage your Channel Data to drive a better partner experience

By Vartopia Team

Organizations that rely on data tend to outperform organizations that rely on gut feeling or subjective feelings. There are always exceptions to the rule, the outliers if you will, but making decisions in today’s fast-paced world of business requires access to various data points. This holds true fo...

10.20.22 06:00 PM - Comment(s)

Can partner onboarding create a game-changing experience for your partners?

By Vartopia Team

Hundreds of thousands of partners of all types drive hundreds of billions of dollars in revenue every year for the vendors they work with. Every single dollar of channel revenue started with a vendor and a partner, deciding to work together, and invest time in their mutual success. That whole proces...

09.22.22 06:00 PM - Comment(s)

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 2

By Vartopia Team

In part one of this Blog, 14 questions your partners should be asking before registering a deal, we explored the main six questions your partners should be enabled to ask before considering registering a deal through your PRM software. Sometimes, when channel partners are engaged in evaluating a po...

05.26.22 06:00 PM - Comment(s)

Enhancing your Brand through Channel Partners

By Vartopia Team

Depending upon the stage of your company, and the market’s familiarity with your brand, the struggles you will face will be considerably different when trying to leverage channel partners to enhance your brand’s recognition within a specific market. If your company is in an early stage and just star...

05.19.22 06:00 PM - Comment(s)

CRM vs PRM - Why the Partner Experience should not be the same as yours

By Vartopia Team

The question is not which is better, CRM or PRM. The question is, where does each one fit and why should organizations not try and use their CRM as a window or portal for their partners. At their core, both tools share a common purpose, to manage relationships. One seeks to manage relationships with...

05.12.22 06:00 PM - Comment(s)

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Partner Relationship Management (PRM)

Blog tagged as Partner Relationship Management (PRM)

Selecting the Right Tech Stack for your Channel Sales Management

Redefining the Channel Partner Experience with a Modular PRM

Do this, not that: A Channel Partner Program guide

How can you build and maintain a healthy channel ecosystem?

1. Make sure to build the Channel Partner Ecosystem properly...

Building and Measuring a Healthy Channel Ecosystem

Leverage your Channel Data to drive a better partner experience

Can partner onboarding create a game-changing experience for your partners?

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 2

Enhancing your Brand through Channel Partners

CRM vs PRM - Why the Partner Experience should not be the same as yours

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