Partner Leads

Blog tagged as Partner Leads

Setting up your Channel Recruiting Funnel

05.05.22 06:00 PM By Vartopia Team - Comment(s)
Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

Wondering how to recruit the best Channel Partners?

12.02.21 08:00 PM By Vartopia Team - Comment(s)
The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As ...

Driven vs. Given: Are Your Partners Living up to Their End of the Bargain?

03.18.21 09:30 AM By Vartopia Team - Comment(s)
In an ideal world, partners bring you business that you would otherwise not be able to win on your own. This begs the question: Do you know with complete certainty that your partners are driving sales for you? Or is your company actually sending business their way without getting anything in return?...