A well-designed onboarding can easily lay the foundation for future success, but a poorly designed partner onboarding experience can just as easily delay any potential return on your partner acquisition investments. People, process, and technology. These are the core elements that absolutely must be...

Partners are an extension of your sales team, there is no denying that. The path to an engaged partner is not a one-size fits all approach and should only be influenced by your existing employee engagement and educational strategies. Creating a strategy, buying technology like partner portals, and h...

Every single organization with the aspirations of launching a partner program hopes to recognize all of the common benefits with help of the Partner Engagement Plan. Decreased sales cycles, higher deal sizes, lower churn rates... the list goes on. A key cornerstone to a bountiful Channel Partner Pr...

Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

You have signed a new partner! Now is it time to sit back and expect the revenue to start coming in? Not at all! Signing up a partner is just the beginning. Partners can become one of your organizations' most significant drivers in new business, and churn reduction. They should be treated with white...

It’s safe to say that partner enablement tools have grown beyond the portal. Although many organizations are still using older solutions to manage their channels, forward-thinking channel programs have already adapted to the times. So what is the next big thing in partner enablement software? The an...

No matter how good you are at managing your channel, you can always improve. In addition to attending conferences, listening to webinars, and staying on top of industry news, you should also read some of the most helpful books that have been written about partner enablement software over the years. ...

The software has transformed many business functions over the years. Nowadays, marketing has marketing automation tools, finance has accounts payable automation tools, and sales has sales enablement tools. Why not bring the same software-first philosophy to your channel program? If your channel is s...