Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...

“Our success has really been based on partnerships from the very beginning.” - Bill Gates. We can all probably agree that Microsoft hasn’t always had the best products, they are not the most innovative, their systems are sometimes a challenge to integrate into and overall, everyone has just bec...

Understanding what your organization needs today, and twelve months from now is not easy. Hopefully, this helps. The age-old question, should we “build or buy” is undoubtedly one of the first ones that need to be answered when your company decides to invest in channel technology. It is natural, and ...

We are going to come out and say it... someone has to! In a continuous effort to improve, organizations discuss internally growth ideas that they want to implement. But before that happens, they must first define what needs to grow. The graph of growth varies from one organization to another; depend...

No matter how well your channel program is doing, there’s always room for improvement. If your goal is to take your program to the next level, you need to develop, implement, execute, and optimize an effective channel strategy.

What is a channel strategy?

At a very basic level, your channel strate...