Channel Marketplace

The Only Partner Ecosystem
with a Built-in Audience

Your Vendor Portal - Amplified

Manage, report on, and optimize the way you engage with your partners, all from within Salesforce or Microsoft Dynamics.


No more chasing deal updates, or partners forgetting about expired deals.

crm data

Instantly point to the success of your efforts with easily accessed data already inside your CRM.


Get full visibility into data and approve deals all within your CRM—without also having to log into your PRM.

revenue loop

Close the revenue loop on deal reg, lead sharing, multi-tier distribution models, partner payments, and MDF deployment and measurement.

trackable KPIs

Reduce unhappy disputes by establishing relevant, trackable KPIs that you can share across all parties.

Our Platform Features 

crm data

Partner Portal

Our highly configurable platform can help tackle everything from partner applications, content and enablement material distribution, onboarding, training, and all the reporting that goes along with it. Our partner portal acts as a layer in your tech stack, allowing ease of integration across tools you are already deploying to partners today.


Deal Registration

Vartopia automates tasks using industry first features like EZupdate, AutoReg, and QuickReg to remove the common barriers associated with deal registration. Vartopia’s CRM application interface helps in lead distribution, alliance deal registration, and channel partner payments.

Payments Management

Vartopia helps to Automate 100% of partner payments through rules-based automation right from within CRM. Designed to track sales, commissions, award incentives, and manage payments.

trackable KPIs

MDF Management

Attribute every dollar of MDF to deal registrations and campaigns to close the loop on channel marketing ROI.


Channel Insights

An industry-first, partner-facing dashboard with multiple levels of visibility, permissions, and data sets to improve collaboration across all levels of distribution, reseller and referral partners.

revenue loop

Content Library

Easily segment partner experiences so that partners only see the content they are supposed to see. No more clutter, or guessing which content should be used.

Why Vartopia

We are 100% focused on helping companies build, and manage successful partner programs

The B2B channel Marketplace

The Only B2B Channel Marketplace

500,000 sales reps, from across 75,000 partners around the world use Vartopia every month. Begin recruiting those partners today!

Partner Portal Technology

Partner Portal Technology

Vartopia’s partner portal gives you all the functionality partners need, with the flexibility to add additional solutions as you wish.

Automate partners payment

Automate your Partner Payments

Vartopia’s Payment Module allows our customers to automate the distribution of funds to partners, based upon activities and triggers within your CRM.

Application, not integration

Applications, not Integrations

We have built Applications and Objects specifically designed to optimize your CRM for successful and efficient channel operations.

Our Resource Library

Let our channel experience and insights provide you with the information that can help you initiate your program or take it to the next level.

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Making Partnering Easy for These Vendors

Our Happy Customers

Explore what our happy customers say about how we have helped them!


Aaron Morrison

Director, WW Channel Sales, CloudBees

“What makes Vartopia stand apart is their depth of understanding of both how myriad partner types ope-rationalize their sales process and how our Salesforce admins manage the data. But most importantly, it’s their willingness to share best practices gleaned from working with thousands of partners and hundreds of vendors.”


Jeff Narduzzi

Director, Global Sales Operations at Nutanix

“Nutanix adopted Vartopia a few years ago to help fuel our growth and enable our partners, distributors, and OEM partners to be able to register deals. Vartopia has been so helpful with various customizations (both on the Vartopia side and the SFDC side), consultations on best practices, and great support. I’d recommend Vartopia to…”

Amy Hagedorn

Amy Hagedorn

Partner Sales Manager at Puppet

“As far as the Vartopia system goes, it is super simple to use and integrates really well with Salesforce and our enablement platform, as well as XTRM which is the payment platform. Our partners love it and can register multiple deals at a time with multiple partners. Vartopia is seen as best of breed…”

  • 100,000 + partners
  • 250,000 + users
  • $ 500 Billion in pipeline processed
  • $ 25 Million in payments delivered
  • 60 % + of partner traffic coming from outside North America

About Vartopia

We are built to empower both sides of the channel tech stack

About Vartopia

In March 2009, we created Vartopia. We started with the only multi-vendor registration tool for channel partners and today we provide best the Channel Management Solutions to organizations operating across a wide variety of verticals. Vartopia’s technology manages the entire lifecycle of a partner program, from the partner-facing portal to deal registration, lead sharing, multi-tier GTM models, payments, and everything in between!

Many of our industry's leading technology Vendors, Distributors, Resellers, and Solution Providers use Vartopia's Softwares to increase their channel revenue by reducing operational complexity, automating low-level tasks, and improving visibility. Every month 80,000 partners over half a million partners interact with our application processing $500B a year and delivering $25M in payments annually to partners.

At Vartopia, we aim to create great relationships with our customers by being their trusted advisors and helping them with much more than just software.