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Making Partnering Easy for These Vendors

Manage, report on, and optimize the way you engage with your partners, all from within Salesforce or Microsoft Dynamics.


No more chasing deal updates, or partners forgetting about expired deals.

crm data

Instantly point to the success of your efforts with easily accessed data already inside your CRM.


Get full visibility into data and approve deals all within your CRM—without also having to log into your PRM.

revenue loop

Close the revenue loop on deal reg, lead sharing, multi-tier distribution models, partner payments, and MDF deployment and measurement.

trackable KPIs

Reduce unhappy disputes by establishing relevant, trackable KPIs that you can share across all parties.

Our Platform Features 

crm data

Partner Portal

Our highly configurable platform can help tackle everything from partner applications, content and enablement material distribution, onboarding, training, and all the reporting that goes along with it. Our partner portal acts as a layer in your tech stack, allowing ease of integration across tools you are already deploying to partners today.


Deal Registration

Vartopia automates tasks using industry first features like EZupdate, AutoReg, and QuickReg to remove the common barriers associated with deal registration. Vartopia’s CRM application interface helps in lead distribution, alliance deal registration, and channel partner payments.

Payments Management

Vartopia helps to Automate 100% of partner payments through rules-based automation right from within CRM. Designed to track sales, commissions, award incentives, and manage payments.

trackable KPIs

MDF Management

Attribute every dollar of MDF to deal registrations and campaigns to close the loop on channel marketing ROI.


Channel Insights

An industry-first, partner-facing dashboard with multiple levels of visibility, permissions, and data sets to improve collaboration across all levels of distribution, reseller and referral partners.

revenue loop

Content Library

Easily segment partner experiences so that partners only see the content they are supposed to see. No more clutter, or guessing which content should be used.

We believe your CRM should be your single source of truth, built from a common vendor-partner data set, so you can capitalize on opportunities the way you want.

Channel sales: Make predictable sales through partners possible.

You only have so much time in a day, so make the smartest use of it by focusing your efforts on what’s driving your business—not what’s holding it back. Vartopia's software automates tedious tasks and gives you visibility into your pipeline so you can make the best decisions and close more sales.

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Channel marketing: Track the ROI of MDF dollars and lead sharing.

Maximize your marketing dollars with greater insight into the outcomes of leads shared to partners and deployment of MDF dollars. By making it easier to distribute, track, and measure leads, as well as tie deal registrations to MDF campaign dollars, Vartopia's software helps you determine your most valuable channel-related investments.

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Channel operations: Create efficiencies, eliminate redundancies.

Ensure your systems work harmoniously and maintain data integrity. Vartopia's software automates error-prone manual tasks across channel operations, giving stakeholders real-time insight into deal statuses.

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Why Vartopia

  • Only B2B channel marketplace
    Over 500,000 sales reps from partners around the world are already familiar with our system. Chances are, your partners are already in Vartopia today.

  • Partner Experience
    Our industry first, EZUpdate feature allows partners to update deals without ever having to login to your portal

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  • Applications, not integrations
    We have built Applications and Objects specifically designed to optimize your CRM for successful and efficient channel operations.

  • Automate your Partner Payments
    Vartopia’s Payment Module allows our customers to automate the distribution of funds to partners, based upon activities and triggers within your CRM.


“What makes Vartopia stand apart is their depth of understanding of both how myriad partner types ope-rationalize their sales process and how our Salesforce admins manage the data. But most importantly, it’s their willingness to share best practices gleaned from working with thousands of partners and hundreds of vendors.”
Aaron Morrison
Director, WW Channel Sales, CloudBees
“Nutanix adopted Vartopia a few years ago to help fuel our growth and enable our partners, distributors, and OEM partners to be able to register deals. Vartopia has been so helpful with various customizations (both on the Vartopia side and the SFDC side), consultations on best practices, and great support. I’d recommend Vartopia to any company who was looking for a great partner to help enable the channel to fuel its growth.”
Jeff Narduzzi
Director, Global Sales Operations at Nutanix
“As far as the Vartopia system goes, it is super simple to use and integrates really well with Salesforce and our enablement platform, as well as XTRM which is the payment platform. Our partners love it and can register multiple deals at a time with multiple partners. Vartopia is seen as best of breed in the partner community that elevates our brand highly. Most importantly, the reporting functions are great, which gives us data-based success metrics we can report to the VPs. Thanks team for all your support!”
Amy Hagedorn
Partner Sales Manager at Puppet
“I can’t say enough good things about the team at Vartopia. Not only are they very responsive, but they take the time to understand how your business works and make recommendations based on these findings so your processes fit your business model. The platform is easy to use, both internally and externally. You can tailor almost any part of the platform and process to meet your needs.”
Danielle Moore
Global Channel & Partner Marketing Manager at Ekahau
“Vartopia’s deal registration engine provides us with the visibility into our partner/reseller pipeline and establishes a process for integrating both reseller and referral partners into our SFDC instance. It can be customized to suit your organization’s specific needs. Guided implementation plan, continued development, and a responsive support team provide a complete experience from design to launch to maintenance.”
Luis Valenzuela
Sr. Business Operations Analyst, Zoom Video