Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...

Consistently providing high-quality training for your channel partners is a wonderful way to spread information across your network of channel partners in a way that has less friction than traditional channel marketing. Partner Training is knowledge sharing; marketing is selling, and your partners k...

Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...

“Do you have co-branding?” I have heard this question more times over the past 5 years representing PRM and Channel Management technology than I have any other question. As an eager, and hungry sales leader this question hit me in the gut every time, because my answer was... “No, but...” This was ty...

Chances are your boss isn’t expecting you to be able to measure the performance of market development funds (MDF), co-op funds, and other incentive dollars. Historically, capturing this kind of data has been more or less impossible. But what if you were able to take data to your boss that proved th...

Channel marketers are tasked with getting more eyeballs on their channel and increasing brand exposure. After that, it falls to sales and business development to close the deal and maintain and cultivate relationships to keep partners engaged and grow the program. Historically, one of the main ways ...