We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partn...

You have raised a Series A, B, C, D. Your boss has asked you to launch the companies first, organized and structured partner program and the first thing you do is think to yourself “I need to put together an RFP to find vendors who can meet my criteria.” If this is how your partner program was origi...

A well-designed partner program is a thing of beauty. Expansion into new markets, lower costs of acquisition, lower churn, and overall higher revenue for any organization. However, these should be thought of as lagging indicators that aren’t possible without first laying the groundwork for your part...

Do you know the power of a well-designed partner program?

Creating a channel partner program is not a cakewalk or simple as it might look. It requires a consistent level of effort to develop a roadmap and continue to iterate on that roadmap. Before bringing partners into your business, it is importa...

Digital transformation is changing how businesses operate. In case you’re new to the term, digital transformation is the process of moving away from analog and paper-based processes and embracing modern technology. By moving digital transformation initiatives forward, organizations can increase effi...

When you form a great, mutually beneficial partnership, you can land more clients, expand your business into new markets, and unlock additional revenue streams. At the same time, you can also take advantage of economies of scale, reduce risk, and drive competitive advantage.

Successful Channel Part...