Hundreds of thousands of partners of all types drive hundreds of billions of dollars in revenue every year for the vendors they work with. Every single dollar of channel revenue started with a vendor and a partner, deciding to work together, and invest time in their mutual success. That whole proces...

A well-designed onboarding can easily lay the foundation for future success, but a poorly designed partner onboarding experience can just as easily delay any potential return on your partner acquisition investments. People, process, and technology. These are the core elements that absolutely must be...

“Our success has really been based on partnerships from the very beginning.” - Bill Gates. We can all probably agree that Microsoft hasn’t always had the best products, they are not the most innovative, their systems are sometimes a challenge to integrate into and overall, everyone has just bec...