Deal Registration

Blog categorized as Deal Registration

Understanding why your Deal Reg Program isn't as effective as you would like

12.29.22 06:00 PM By Vartopia Team - Comment(s)
Many technology companies sell through indirect channels and often implement Deal Registration programs. While a simple deal registration program can help streamline your go-to-market motions, the harsh reality is that most deal registration programs do not actually work the way you envisioned when ...

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 2

05.26.22 06:00 PM By Vartopia Team - Comment(s)
In part one of this Blog, 14 questions your partners should be asking before registering a deal, we explored the main six questions your partners should be enabled to ask before considering registering a deal through your PRM software. Sometimes, when channel partners are engaged in evaluating a po...

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 1

04.07.22 06:00 PM By Vartopia Team - Comment(s)
Some of the largest resellers in the world have solidified and regularly train their sales teams on the latest in sales methodologies, often investing in a specific role to ensure sales motions are repeatable and measurable. At smaller resellers, the focus is much less on sales motions and more on d...

Deal Registration Implementation 101

12.08.20 05:02 PM By Vartopia Team - Comment(s)
Businesses are always looking to unlock new revenue streams, which is precisely why many leading technology vendors opt to open up channel programs. You get a team of committed partners who are essentially selling your products on your behalf. But not every channel program is the same. If you want t...

Make Sure Your Deal Registration Solution Is Optimized

12.01.20 04:50 PM By Vartopia Team - Comment(s)
Your channel program partners might help you make money, but they absolutely do not work for you. The most effective partners can participate in practically any channel program that aligns with their expertise. They’re salespeople who are interested in what salespeople tend to be interested in: clo...

Cut the Deal Registration BS

11.24.20 04:43 PM By Vartopia Team - Comment(s)
Deal reg can have a profound impact on a vendor’s channel programs. Yet business leaders sit around at the end of the year and wonder why they didn’t find success. To get better results, businesses need better tools, better programmatic details and a better basic understanding of how things work. Tr...

Do I Really Need Deal Registration Now?

11.17.20 04:34 PM By Vartopia Team - Comment(s)
Many vendors don’t think they need purpose-built deal registration solutions when they have early-stage channel programs. Instead, they think they can get by using things like MA forms and Google Forms while their programs are still relatively small. It is certainly possible to get by without a de...

How to Improve Deal Registration Programs to Benefit all Partners

10.22.20 03:20 PM By Vartopia Team - Comment(s)
A few years back, CRN ran a couple of posts about the increasingly important role deal registration has taken on in the channel and how, in the authors’ opinions, that evolution led to abuse across the partner community. Among other things, the articles alleged that some partners were registering...

Why Emerging Vendors Need Multi-Vendor Deal Registration

10.22.20 03:01 PM By Vartopia Team - Comment(s)
Deal registration was originally created to help vendors manage channel conflicts while enabling channel partners to protect profits and compete on a level playing field. Since it first emerged, the concept has proven to work very well—to the point that deal registration is now a key component of ...