The adoption of Channel Management and Partner Relationship Management solutions for organizations going to market through partners is continuing to rise; with some analyst reports showing that by 2025 nearly 75% of all B2B organizations will have adopted a technology to automate some aspect of thei...

The past two years have shown how resilient and agile companies can be when faced with what at times may seem like forced adaptation or change. Truth be told, the digital transformation age as it relates to channel and the technology deployed to manage the channel revenue has been changing for year...

We are going to come out and say it... someone has to! In a continuous effort to improve, organizations discuss internally growth ideas that they want to implement. But before that happens, they must first define what needs to grow. The graph of growth varies from one organization to another; depend...

No matter how well your channel program is doing, there’s always room for improvement. If your goal is to take your program to the next level, you need to develop, implement, execute, and optimize an effective channel strategy.

What is a channel strategy?

At a very basic level, your channel strate...