A solution built for vendors.
A platform built for partners.

Close the vendor-partner gap by managing sales and marketing initiatives from one common source of data. Vartopia transforms your CRM to capture and synchronize all pertinent data from initial deal registration through to the renewal of that opportunity, with every touchpoint and KPI in between. Vendors can make smarter, more effective decisions, while the easy-to-use platform has no learning curve for partners—our deal registration process is likely already in place.

Backed by an advisory council that helps drive product roadmap enhancements, Vartopia’s software is built to empower both sides of the vendor-partner channel tech stack.

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A solution built for vendors. A platform built for partners
Optimize processes and create efficiencies by automating manual tasks to eliminate low-value, low-complexity work.
Break the 80/20 rule forever by uncovering key metrics to separate the top performers from those you may need to let go.
Expose underperforming partners with visibility into who asks for extensions, needs reminders, and doesn’t adhere to your SLAs.
Attribute every dollar of MDF to deal registrations and campaigns so you can make better use of your marketing dollars.
Collaborate on areas for improvement with partners during business reviews using a common source of meaningful data.
Enable sales predictability and approve deals faster while reducing channel operations costs.

What do our customers say?

Explore what our happy customers say about how we have helped them!


Aaron Morrison

Director, WW Channel Sales, CloudBees

“What makes Vartopia stand apart is their depth of understanding of both how myriad partner types ope-rationalize their sales process and how our Salesforce admins manage the data. But most importantly, it’s their willingness to share best practices gleaned from working with thousands of partners and hundreds of vendors.”


Jeff Narduzzi

Director, Global Sales Operations at Nutanix

“Nutanix adopted Vartopia a few years ago to help fuel our growth and enable our partners, distributors, and OEM partners to be able to register deals. Vartopia has been so helpful with various customizations (both on the Vartopia side and the SFDC side), consultations on best practices, and great support. I’d recommend Vartopia to…”

Amy Hagedorn

Amy Hagedorn

Partner Sales Manager at Puppet

“As far as the Vartopia system goes, it is super simple to use and integrates really well with Salesforce and our enablement platform, as well as XTRM which is the payment platform. Our partners love it and can register multiple deals at a time with multiple partners. Vartopia is seen as best of breed…”

Danielle Moore

Danielle Moore

Global Channel & Partner Marketing Manager at Ekahau

“I can’t say enough good things about the team at Vartopia. Not only are they very responsive, but they take the time to understand how your business works and make recommendations based on these findings so your processes fit your business model. The platform is easy to use, both internally and externally. You can…”

Luis Valenzuela

Luis Valenzuela

Sr. Business Operations Analyst, Zoom Video

“Vartopia’s deal registration engine provides us with the visibility into our partner/reseller pipeline and establishes a process for integrating both reseller and referral partners into our SFDC instance. It can be customized to suit your organization’s specific needs. Guided implementation plan, continued development, and a responsive support team provide a complete experience from design…”

Customer success isn’t an add-on service. It’s a mindset.

We believe focusing on your success from day one is crucial to ongoing success down the line. From our first phone call to getting you up and running in days, and providing extensive onboarding and training, we ensure you can hit the ground running and continue to scale at the speed of business.