Partners are an extension of your sales team, there is no denying that. The path to an engaged partner is not a one-size fits all approach and should only be influenced by your existing employee engagement and educational strategies. Creating a strategy, buying technology like partner portals, and h...

Your channel partners in a lot of ways act as a marketing and branding extension of your organization. How they represent themselves, has a direct impact on how the market views your organization. How they position products, sell products, and then service end customers via your products all has a d...