Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

The adoption of Channel Management and Partner Relationship Management solutions for organizations going to market through partners is continuing to rise; with some analyst reports showing that by 2025 nearly 75% of all B2B organizations will have adopted a technology to automate some aspect of thei...

A well-designed onboarding can easily lay the foundation for future success, but a poorly designed partner onboarding experience can just as easily delay any potential return on your partner acquisition investments. People, process, and technology. These are the core elements that absolutely must be...

Yet again, the adage “when the going gets tough, the tough get going” has come true. 2021 saw some companies accelerate their growth, while others struggled or even went under. “The Obstacle is The Way”, written by Ryan Holiday, provides great examples of companies who persevered through some of the...

Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...

Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

It cannot be argued that digitalization is continuing to drive, and define how marketplaces and ecosystems are built and moderated in the twenty-first century. Online marketplaces have evolved, adapting to the trends being observed based upon the behavior of the demographics engaging within them. Th...

Your channel partners in a lot of ways act as a marketing and branding extension of your organization. How they represent themselves, has a direct impact on how the market views your organization. How they position products, sell products, and then service end customers via your products all has a d...

Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated. Unrealistic behavioral expectations, system complications, one-size fits all training approaches and a general misunderstanding of the role training plays in channel programs a...

Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...