The past two years have shown how resilient and agile companies can be when faced with what at times may seem like forced adaptation or change. Truth be told, the digital transformation age as it relates to channel and the technology deployed to manage the channel revenue has been changing for year...

Partners are an extension of your sales team, there is no denying that. The path to an engaged partner is not a one-size fits all approach and should only be influenced by your existing employee engagement and educational strategies. Creating a strategy, buying technology like partner portals, and h...

Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...