Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As ...

Going digital is no longer a choice, but rather a necessity to compete in modern business. Technology has enabled efficiencies that ten years ago, organizations could only dream of. That same efficiency is applied to ensure partners, and their sellers have experiences that set you apart from your c...

All is fair in love and war, and partner programs. In today’s world of 10x valuations, IPOs, growth rates, and everything it takes to make headlines organizations going to market through partners need to use everything they can as a competitive advantage. The difference between your logo in Times Sq...