Depending upon the stage of your company, and the market’s familiarity with your brand, the struggles you will face will be considerably different when trying to leverage channel partners to enhance your brand’s recognition within a specific market. If your company is in an early stage and just star...

Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...

“Do you have co-branding?” I have heard this question more times over the past 5 years representing PRM and Channel Management technology than I have any other question. As an eager, and hungry sales leader this question hit me in the gut every time, because my answer was... “No, but...” This was ty...

Chances are your boss isn’t expecting you to be able to measure the performance of market development funds (MDF), co-op funds, and other incentive dollars. Historically, capturing this kind of data has been more or less impossible. But what if you were able to take data to your boss that proved th...

Channel marketers are tasked with getting more eyeballs on their channel and increasing brand exposure. After that, it falls to sales and business development to close the deal and maintain and cultivate relationships to keep partners engaged and grow the program. Historically, one of the main ways ...