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Every single organization with the aspirations of launching a partner program hopes to recognize all of the common benefits with help of the Partner Engagement Plan. Decreased sales cycles, higher deal sizes, lower churn rates... the list goes on. A key cornerstone to a bountiful Channel Partner Pr...

Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

It cannot be argued that digitalization is continuing to drive, and define how marketplaces and ecosystems are built and moderated in the twenty-first century. Online marketplaces have evolved, adapting to the trends being observed based upon the behavior of the demographics engaging within them. Th...

Your channel partners in a lot of ways act as a marketing and branding extension of your organization. How they represent themselves, has a direct impact on how the market views your organization. How they position products, sell products, and then service end customers via your products all has a d...

Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated. Unrealistic behavioral expectations, system complications, one-size fits all training approaches and a general misunderstanding of the role training plays in channel programs a...

Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...

“Our success has really been based on partnerships from the very beginning.” - Bill Gates. We can all probably agree that Microsoft hasn’t always had the best products, they are not the most innovative, their systems are sometimes a challenge to integrate into and overall, everyone has just bec...

The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As ...

Going digital is no longer a choice, but rather a necessity to compete in modern business. Technology has enabled efficiencies that ten years ago, organizations could only dream of. That same efficiency is applied to ensure partners, and their sellers have experiences that set you apart from your c...

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. They invest pRM Software in, and essential for any organization to start, run and scale a successful channel business. The trut...