Blog

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but .... PRMs & ...

When it comes to modern businesses, organizations that have a need and/or desire to scale quickly. Undoubtedly, they will choose to invest in technology to act as a force multiplier within their various areas of focus. Specifically in the channel, PRM software is often regarded as the go-to solution...

No organization can grow in isolation. Channel partners play a key role in helping you meet the needs of end-user customers, generate revenue, and deliver your products and services on time. And when it comes to delivering technology upgrades to end-users, strong relationships with your channel par...

Understanding what your organization needs today, and twelve months from now is not easy. Hopefully, this helps. The age-old question, should we “build or buy” is undoubtedly one of the first ones that need to be answered when your company decides to invest in channel technology. It is natural, and ...

All is fair in love and war, and partner programs. In today’s world of 10x valuations, IPOs, growth rates, and everything it takes to make headlines organizations going to market through partners need to use everything they can as a competitive advantage. The difference between your logo in Times Sq...

We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partn...

We are going to come out and say it... someone has to! In a continuous effort to improve, organizations discuss internally growth ideas that they want to implement. But before that happens, they must first define what needs to grow. The graph of growth varies from one organization to another; depend...

You have signed a new partner! Now is it time to sit back and expect the revenue to start coming in? Not at all! Signing up a partner is just the beginning. Partners can become one of your organizations' most significant drivers in new business, and churn reduction. They should be treated with white...

You have raised a Series A, B, C, D. Your boss has asked you to launch the companies first, organized and structured partner program and the first thing you do is think to yourself “I need to put together an RFP to find vendors who can meet my criteria.” If this is how your partner program was origi...

Technology is advancing faster than ever, resulting in disruptions to the business models that fail to adapt at the rate necessary to stay on top. Business entities that resist change and fail to keep up with the growing needs of their partner ecosystem end up missing all the opportunities in the ma...