Are your Channel Partners representing your company the way you need them to?

11.10.22 07:00 PM By Vartopia Team - Comment(s)

Channel Partners are like the heart of every Channel Partner Program!  

They are the ones who represent you and carry your reputation. And most importantly, they are in direct contact with the customers.  In short, channel partners are the driving forces of any organization. But why is it s...

What type of Channel Partner Program is right for you?

11.03.22 06:00 PM By Vartopia Team - Comment(s)
The idea of partnering with third parties to enhance a business’s reach and expand the sales network is not new! Implementing a channel partner program ensures that a business can take advantage of indirect selling channels. Channel partnerships are becoming increasingly popular among the faste...

Leverage Channel Partners to step into the International Market

10.27.22 06:00 PM By Vartopia Team - Comment(s)
In today’s globally connected world, it is quite common for organizations to organically grow via inbound leads from other parts of the world. While there is enough business to be earned in North America alone for most companies, there are a smaller number of organizations that need to reach beyond ...

Leverage your Channel Data to drive a better partner experience

10.20.22 06:00 PM By Vartopia Team - Comment(s)

Organizations that rely on data tend to outperform organizations that rely on gut feeling or subjective feelings. There are always exceptions to the rule, the outliers if you will, but making decisions in today’s fast-paced world of business requires access to various data points. This holds true fo...

How to recruit and grow the best Channel Partners?

10.13.22 06:00 PM By Vartopia Team - Comment(s)
Does recruiting the right talent for your organization a cakewalk?  Learning to recruit channel partners is the holy grail of many channel organizations across the globe. And why not? Your channel partners are your revenue engine for the organization. A channel partner is no less than your...

5 Top Tools to use in your Channel Marketing Campaigns

10.06.22 06:00 PM By Vartopia Team - Comment(s)

A typical Digital Marketing Tools to Support Your Partner Marketing Initiatives  

According to Gartner, on average, marketers will use 7.2 different channels to drive exposure, awareness, and top-of-funnel interest for their organization. Channel marketers are no different, often needing to...

How to introduce channel incentive programs to your partners

09.29.22 01:00 PM By Vartopia Team - Comment(s)
As the level of sophistication of your channel programs grows, the likelihood that an incentive program will be put in place becomes increasingly more evident. When initially launching a channel program, early partners are often found by leveraging existing relationships. As the channel program grow...

Can partner onboarding create a game-changing experience for your partners?

09.22.22 06:00 PM By Vartopia Team - Comment(s)
Hundreds of thousands of partners of all types drive hundreds of billions of dollars in revenue every year for the vendors they work with. Every single dollar of channel revenue started with a vendor and a partner, deciding to work together, and invest time in their mutual success. That whole proces...

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 2

05.26.22 06:00 PM By Vartopia Team - Comment(s)
In part one of this Blog, 14 questions your partners should be asking before registering a deal, we explored the main six questions your partners should be enabled to ask before considering registering a deal through your PRM software. Sometimes, when channel partners are engaged in evaluating a po...

Enhancing your Brand through Channel Partners

05.19.22 06:00 PM By Vartopia Team - Comment(s)
Depending upon the stage of your company, and the market’s familiarity with your brand, the struggles you will face will be considerably different when trying to leverage channel partners to enhance your brand’s recognition within a specific market. If your company is in an early stage and just star...
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