Simple Steps to launch your Channel Partner Program

02.09.23 02:00 PM By Vartopia Team - Comment(s)
Building a channel partner program is not a straight line that, when implemented, can give a fruitful outcome. It's a lovely mess that not only requires financial investments but also needs time investment, and a well-defined step-by-step plan, providing a clear vision and smooth implementation....

What does a successful Channel Partner Engagement plan look like?

01.26.23 02:00 PM By Vartopia Team - Comment(s)
In our last blog, we went over the channel partner engagement strategies and their elements. In this post, we are sharing some suggestions for building a partner engagement plan and metrics to measure and increase partner engagement.     

What is a Partner Engagement Plan? 

A Partner engagem...

New Age Channel Partner Engagement Strategy for a Successful Channel Business

01.19.23 02:00 PM By Vartopia Team - Comment(s)
Have you ever thought about your channel partners' declining performance or engagement?    Well, it is not just about the decreasing numbers in sales. Have you ever wondered about a channel partner who has joined strongly and was flourishing in driving business in several aspects...

Selecting the Right Tech Stack for your Channel Sales Management

01.12.23 02:00 PM By Vartopia Team - Comment(s)
Whether you have a channel sales solution with a single platform or a tech stack with multiple technologies, having a definite solution to manage your channel sales and an appropriate Sales Analytics tool is essential to developing a reliable channel strategy. And indeed, that cannot be overlooked.&...

The Channel Recruitment Process - Simplified

01.05.23 02:00 PM By Vartopia Team - Comment(s)
Selecting a good alliance channel partner can be pretty challenging. Just like choosing the right player in the game, selecting the right one will make you win; however, picking the wrong one will lead to losing the entire game. Similarly, selecting a channel partner works. Picking the right channel...

Understanding why your Deal Reg Program isn't as effective as you would like

12.29.22 06:00 PM By Vartopia Team - Comment(s)
Many technology companies sell through indirect channels and often implement Deal Registration programs. While a simple deal registration program can help streamline your go-to-market motions, the harsh reality is that most deal registration programs do not actually work the way you envisioned when ...

Redefining the Channel Partner Experience with a Modular PRM

12.22.22 06:42 PM By Vartopia Team - Comment(s)
Most companies are using PRM solutions today but not every PRM Solution is the best fit for them. And it is pretty complicated to figure out the critical areas where they are not working. Every PRM solution works fine but often lacks in two critical areas. This caninclude: 
  • Failing to deliv...

Do this, not that: A Channel Partner Program guide

12.15.22 07:00 PM By Vartopia Team - Comment(s)
Many companies rush immediately to begin their partner programs and start recruiting channel partners just to discover that what they planned does not drive revenue. Have you launched a partner program after seeing what other vendors in the channel space have done and then started recruiting th...

How can you build and maintain a healthy channel ecosystem?

11.24.22 07:00 PM By Vartopia Team - Comment(s)

In our last blog, we went over the metrics you can use to determine the health of your channel ecosystem. In this post, we are sharing some suggestions for building and maintaining a healthy program for your channel.    

1. Make sure to build the Channel Partner Ecosystem properly...

Building and Measuring a Healthy Channel Ecosystem

11.17.22 07:00 PM By Vartopia Team - Comment(s)
Channel Partner Ecosystems are more than just the latest industry trend. They are helping vendors expand their customer reach while increasing mutual revenue opportunities for Vendors and Partners.   In a recent survey conducted by Channel Marketer Report for Channel Sales and Channel...