The goal of any B2B organization is to develop a level of repeatability that warrants further investment. If I spend $1.00 here, and can consistently get $7.00 in return, then I will do that until the ROI falls below whatever threshold no longer dictates this as the highest return on investment. As ...

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. They invest pRM Software in, and essential for any organization to start, run and scale a successful channel business. The trut...

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but .... PRMs & ...

When it comes to modern businesses, organizations that have a need and/or desire to scale quickly. Undoubtedly, they will choose to invest in technology to act as a force multiplier within their various areas of focus. Specifically in the channel, PRM software is often regarded as the go-to solution...

Understanding what your organization needs today, and twelve months from now is not easy. Hopefully, this helps. The age-old question, should we “build or buy” is undoubtedly one of the first ones that need to be answered when your company decides to invest in channel technology. It is natural, and ...

We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partn...

In the beginning of partner relationship management (PRM), managing channel programs was done using various spreadsheets and emails. This was before you could do more with email platforms than just send out emails. Any channel or buyer segmentation was manual—and a little brutal. Twenty years ago, m...

No matter how good your channel is doing, it can always be improved. Are you getting the best results for your channel? If not, here are some of the ways partner relationship management (PRM) can help you drive better results and impress your boss. Take these five tips to heart, and your channel wil...

In an ideal world, you would be able to fire up a channel program and achieve great results. But in the real world, it never works out that way. Getting the best results from your channel starts with taking a proactive approach to channel management. By investing in PRM solution and committing to co...

Even if you’ve been using partner relationship management (PRM) software for years, chances are that you’re not familiar with everything there is to know about this transformative technology. The channel has changed tremendously in recent years, and not every solution has evolved to keep up. In case...