Marketing Development Funds (MDFs)

Blog tagged as Marketing Development Funds (MDFs)

How can you build and maintain a healthy channel ecosystem?

11.24.22 07:00 PM By Vartopia Team - Comment(s)

In our last blog, we went over the metrics you can use to determine the health of your channel ecosystem. In this post, we are sharing some suggestions for building and maintaining a healthy program for your channel.    

1. Make sure to build the Channel Partner Ecosystem properly...

CRM vs PRM - Why the Partner Experience should not be the same as yours

05.12.22 06:00 PM By Vartopia Team - Comment(s)
The question is not which is better, CRM or PRM. The question is, where does each one fit and why should organizations not try and use their CRM as a window or portal for their partners. At their core, both tools share a common purpose, to manage relationships. One seeks to manage relationships with...