Deal Registration

Blog tagged as Deal Registration

Understanding why your Deal Reg Program isn't as effective as you would like

Many technology companies sell through indirect channels and often implement Deal Registration programs. While a simple deal registration program can help streamline your go-to-market motions, the harsh reality is that most deal registration programs do not actually work the way you envisioned when ...

12.29.22 06:00 PM - Comment(s)

Leverage your Channel Data to drive a better partner experience

By Vartopia Team

Organizations that rely on data tend to outperform organizations that rely on gut feeling or subjective feelings. There are always exceptions to the rule, the outliers if you will, but making decisions in today’s fast-paced world of business requires access to various data points. This holds true fo...

10.20.22 06:00 PM - Comment(s)

5 Top Tools to use in your Channel Marketing Campaigns

By Vartopia Team

A typical Digital Marketing Tools to Support Your Partner Marketing Initiatives

According to Gartner, on average, marketers will use 7.2 different channels to drive exposure, awareness, and top-of-funnel interest for their organization. Channel marketers are no different, often needing to...

10.06.22 06:00 PM - Comment(s)

How to introduce channel incentive programs to your partners

By Vartopia Team

As the level of sophistication of your channel programs grows, the likelihood that an incentive program will be put in place becomes increasingly more evident. When initially launching a channel program, early partners are often found by leveraging existing relationships. As the channel program grow...

09.29.22 01:00 PM - Comment(s)

Enhancing your Brand through Channel Partners

By Vartopia Team

Depending upon the stage of your company, and the market’s familiarity with your brand, the struggles you will face will be considerably different when trying to leverage channel partners to enhance your brand’s recognition within a specific market. If your company is in an early stage and just star...

05.19.22 06:00 PM - Comment(s)

CRM vs PRM - Why the Partner Experience should not be the same as yours

By Vartopia Team

The question is not which is better, CRM or PRM. The question is, where does each one fit and why should organizations not try and use their CRM as a window or portal for their partners. At their core, both tools share a common purpose, to manage relationships. One seeks to manage relationships with...

05.12.22 06:00 PM - Comment(s)

Setting up your Channel Recruiting Funnel

By Vartopia Team

Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

05.05.22 06:00 PM - Comment(s)

3 things to consider when evaluating Channel Management Solutions for your organization

By Vartopia Team

The adoption of Channel Management and Partner Relationship Management solutions for organizations going to market through partners is continuing to rise; with some analyst reports showing that by 2025 nearly 75% of all B2B organizations will have adopted a technology to automate some aspect of thei...

04.28.22 06:00 PM - Comment(s)

1 Quarter into 2022 and behind on channel revenue. Do these things TODAY!

By Vartopia Team

The past two years have shown how resilient and agile companies can be when faced with what at times may seem like forced adaptation or change. Truth be told, the digital transformation age as it relates to channel and the technology deployed to manage the channel revenue has been changing for year...

04.21.22 06:00 PM - Comment(s)

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 1

By Vartopia Team

Some of the largest resellers in the world have solidified and regularly train their sales teams on the latest in sales methodologies, often investing in a specific role to ensure sales motions are repeatable and measurable. At smaller resellers, the focus is much less on sales motions and more on d...

04.07.22 06:00 PM - Comment(s)

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Deal Registration

Blog tagged as Deal Registration

Understanding why your Deal Reg Program isn't as effective as you would like

Leverage your Channel Data to drive a better partner experience

5 Top Tools to use in your Channel Marketing Campaigns

How to introduce channel incentive programs to your partners

Enhancing your Brand through Channel Partners

CRM vs PRM - Why the Partner Experience should not be the same as yours

Setting up your Channel Recruiting Funnel

3 things to consider when evaluating Channel Management Solutions for your organization

1 Quarter into 2022 and behind on channel revenue. Do these things TODAY!

Checklist: Top Questions your Partners should ask to Qualify Deals - Part 1

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