Channel Marketing

Blog tagged as Channel Marketing

Channel Partner Ecosystems are more than just the latest industry trend. They are helping vendors expand their customer reach while increasing mutual revenue opportunities for Vendors and Partners.   In a recent survey conducted by Channel Marketer Report for Channel Sales and Channel...
11.17.22 07:00 PM - Comment(s)
In today’s globally connected world, it is quite common for organizations to organically grow via inbound leads from other parts of the world. While there is enough business to be earned in North America alone for most companies, there are a smaller number of organizations that need to reach beyond ...
10.27.22 06:00 PM - Comment(s)

A typical Digital Marketing Tools to Support Your Partner Marketing Initiatives  

According to Gartner, on average, marketers will use 7.2 different channels to drive exposure, awareness, and top-of-funnel interest for their organization. Channel marketers are no different, often needing to...
10.06.22 06:00 PM - Comment(s)
As the level of sophistication of your channel programs grows, the likelihood that an incentive program will be put in place becomes increasingly more evident. When initially launching a channel program, early partners are often found by leveraging existing relationships. As the channel program grow...
09.29.22 01:00 PM - Comment(s)
Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...
02.03.22 07:00 PM - Comment(s)
Consistently providing high-quality training for your channel partners is a wonderful way to spread information across your network of channel partners in a way that has less friction than traditional channel marketing. Partner Training is knowledge sharing; marketing is selling, and your partners k...
01.27.22 07:00 PM - Comment(s)
Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...
12.16.21 07:00 PM - Comment(s)
“Do you have co-branding?” I have heard this question more times over the past 5 years representing PRM and Channel Management technology than I have any other question. As an eager, and hungry sales leader this question hit me in the gut every time, because my answer was... “No, but...” This was ty...
08.13.21 07:38 AM - Comment(s)
Chances are your boss isn’t expecting you to be able to measure the performance of market development funds (MDF), co-op funds, and other incentive dollars. Historically, capturing this kind of data has been more or less impossible. But what if you were able to take data to your boss that proved th...
04.08.21 09:34 AM - Comment(s)
Channel marketers are tasked with getting more eyeballs on their channel and increasing brand exposure. After that, it falls to sales and business development to close the deal and maintain and cultivate relationships to keep partners engaged and grow the program. Historically, one of the main ways ...
01.12.21 05:34 PM - Comment(s)