
Marketing teams rely on automation tools to track campaigns, and sales teams use CRMs to analyze customer journeys. In those lines of business, the focus on ROI is clean. Meanwhile, on the channel team side
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We get so caught up in conferences, Webinars, meetings and social media that it’s far too easy to overlook our reading. With that in mind, here are six carefully selected books that the Vartopia team
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The tool at the very heart of effective channel management is the PRM software/ By investing in PRM and focusing on continuous improvement, you can create a stronger, more productive channel over time. And then,
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Adopting a new PRM provider is a decision that you can’t take lightly though, because the wrong one can lead to inefficiencies, frustration, and wasted resources. Asking the right questions – these five questions -
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