PRM software is no different to any other software solution on there – it evolves over time in response to customer and market needs. So, if you’ve been relying on the same old solutions, perhaps
Read moreThe next step, for driving even more value through these programs, is adopting multi-vendor deal registration systems. These platforms provide a unified view of complex partner ecosystems, allowing vendors to streamline program management and improve
Read moreHere’s a great quote to get you thinking, from the inventor of the ‘money-back-guarantee’, John Wanamaker: Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. Most marketers
Read moreIt’s not good enough to maintain the status quo with this – we’ve all seen what it costs both vendor and reseller when there is anything about the partner engagement that gives the partner a
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