
Historically, this has been a daunting, if not impossible, task. There has been no reliable way to address the lack of visibility into how these funds are spent and the results they generate. And so
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In most cases, the standard incentive is money. And that is fair because monetary rewards are a proven and quite straightforward motivator. When you go down this path, being as comprehensive as possible is a
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Marketing teams rely on automation tools to track campaigns, and sales teams use CRMs to analyze customer journeys. In those lines of business, the focus on ROI is clean. Meanwhile, on the channel team side
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We get so caught up in conferences, Webinars, meetings and social media that it’s far too easy to overlook our reading. With that in mind, here are six carefully selected books that the Vartopia team
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