Partner Management

The Channel Ecosystem Is More Than a Partner Portal

The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require

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Deal Registration vs Deal Management: What Most Channel Programs Get Wrong in 2026

That gap usually is not about partner effort. It is about what happens after a deal is identified: how it gets registered, reviewed, approved, tracked, and followed up on. Deal registration gives partners a way

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Great Expectations Gone Bad: 5 Surprisingly False Expectations In Partner Relationship Management

Unfortunately we’re not in a utopia and the reality is that partner expectations have shifted. They’re no longer happy to take the initiative and navigate manual processes, sporadic emails, and outdated portals. Today you need

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Are These PRM Headaches Familiar? What If There Were A Solution To Them?

What can throw a lot of people in the first instance is that they don’t even understand the source of those headaches. Being able to identify whether any (or all) of these problems apply to

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