
The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require
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That gap usually is not about partner effort. It is about what happens after a deal is identified: how it gets registered, reviewed, approved, tracked, and followed up on. Deal registration gives partners a way
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Unfortunately we’re not in a utopia and the reality is that partner expectations have shifted. They’re no longer happy to take the initiative and navigate manual processes, sporadic emails, and outdated portals. Today you need
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What can throw a lot of people in the first instance is that they don’t even understand the source of those headaches. Being able to identify whether any (or all) of these problems apply to
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