Channel Programs

Channel Incentive Audit: 8 Questions That Reveal Whether Friction Is Killing Your Program

This audit is built for partner marketing leaders who suspect that gap exists but haven't pinned down where. It's eight yes-or-no questions across the four places where channel incentive management typically breaks down: enrollment, attribution,

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The Channel Ecosystem Is More Than a Partner Portal

The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require

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Deal Registration vs Deal Management: What Most Channel Programs Get Wrong in 2026

That gap usually is not about partner effort. It is about what happens after a deal is identified: how it gets registered, reviewed, approved, tracked, and followed up on. Deal registration gives partners a way

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The Things A Good PRM Can Do That Will Transform Your Channel Business

PRM software providers have developed a seamless user journey for sales, powered by marketing automation tools. Now, imagine if the PRM platform they’re selling could do the same for your partners. Personalised Journeys for Your

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