Vendor CRMs

Does Deal Registration Create Leads or Opportunities in Salesforce? (You’re Asking the Wrong Question)

It feels like a technical question with a right answer. Both objects exist. Both technically work. Salesforce itself doesn't pick a side. So you either ask a consultant, find a 10-year-old blog post, or go

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The Missing Piece Of The Puzzle With Deal Registration: Trust

But this kind of utopic situation only works when there’s a lot of trust, particularly on the partner’s side. Unfortunately, far too often the deal registration tools that they need to work with fail to

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