Partner Engagement

Channel Incentive Audit: 8 Questions That Reveal Whether Friction Is Killing Your Program

This audit is built for partner marketing leaders who suspect that gap exists but haven't pinned down where. It's eight yes-or-no questions across the four places where channel incentive management typically breaks down: enrollment, attribution,

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The Channel Ecosystem Is More Than a Partner Portal

The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require

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The Hidden Cost of Portal Fatigue: How Partners Boost Productivity and Margins with a Centralized Multi-Vendor Platform

It’s true that each Vendor portal works differently, which can turn even a simple task into a daily struggle. As a result, instead of selling or supporting customers, Partners spend valuable time tracking deal status

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A PRM Isn’t Delivering Until You Have Optimized It

The tool at the very heart of effective channel management is the PRM software/ By investing in PRM and focusing on continuous improvement, you can create a stronger, more productive channel over time. And then,

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