Partner Ecosystems

What Is PRM (Partner Relationship Management)? How the Category Is Evolving

This post gives a straight answer: what PRM actually means, what the software does day to day, how it differs from both a CRM and the broader discipline of partner management, and what justifies the

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What Is Portal Sprawl? The Hidden Balance-Sheet Problem Behind Partner Operations

Most organizations can count their vendor portals. Far fewer can quantify how many hours those portals consume through status checks, duplicate data entry, approval follow-ups, and manual reconciliation. That is where portal sprawl becomes more

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Deal Registration Software vs. Ecosystem Platform: A Guide for Channel Leaders

That's usually how the mistake shows up too. Deal registration looks fine. Approvals are faster than they used to be. Everyone would call the program a success. Then partner-sourced revenue doesn't move, and nobody can

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The Channel Ecosystem Is More Than a Partner Portal

The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require

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