Partner Management

What Is PRM (Partner Relationship Management)? How the Category Is Evolving

This post gives a straight answer: what PRM actually means, what the software does day to day, how it differs from both a CRM and the broader discipline of partner management, and what justifies the

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Six Books About Partner Enablement Software You Should Read

We get so caught up in conferences, Webinars, meetings and social media that it’s far too easy to overlook our reading. With that in mind, here are six carefully selected books that the Vartopia team

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