
Ask her which dollar produced which deal, and she can’t tell you. Not because she didn’t track anything. Because nothing she tracked connects to anything a vendor can see. MDF attribution isn’t a measurement problem.
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It feels like a technical question with a right answer. Both objects exist. Both technically work. Salesforce itself doesn't pick a side. So you either ask a consultant, find a 10-year-old blog post, or go
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This isn't really about data entry. A partner sources and qualifies a deal on their own clock, inside their own business, and none of that touches your systems. By the time you see anything, the
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