
The stakes are real. According to Forrester's State of B2B Partner Ecosystems research, 67% of B2B leaders plan for indirect revenue to grow by more than 30% year over year. Growth targets that ambitious require
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But the reality has changed. Partner ecosystems have expanded, sales motions have become more complex, and collaboration rarely fits inside a single system. As Vendors add more Partners to drive revenue, they also introduce more
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