
Here’s a great quote to get you thinking, from the inventor of the ‘money-back-guarantee’, John Wanamaker: Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. Most marketers
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It’s not good enough to maintain the status quo with this – we’ve all seen what it costs both vendor and reseller when there is anything about the partner engagement that gives the partner a
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But this kind of utopic situation only works when there’s a lot of trust, particularly on the partner’s side. Unfortunately, far too often the deal registration tools that they need to work with fail to
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These perceptions of what networking and networking tools are and what they should be used for obscures their immense value in business applications—especially within the channel. We can, in fact, learn a lot from the
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