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What Is PRM (Partner Relationship Management)? How the Category Is Evolving

This post gives a straight answer: what PRM actually means, what the software does day to day, how it differs from both a CRM and the broader discipline of partner management, and what justifies the

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Why MDF Attribution Breaks Down When Partners Work With Multiple Vendors

Ask her which dollar produced which deal, and she can’t tell you. Not because she didn’t track anything. Because nothing she tracked connects to anything a vendor can see. MDF attribution isn’t a measurement problem.

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Channel Incentive Audit: 8 Questions That Reveal Whether Friction Is Killing Your Program

This audit is built for partner marketing leaders who suspect that gap exists but haven't pinned down where. It's eight yes-or-no questions across the four places where channel incentive management typically breaks down: enrollment, attribution,

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What Is Portal Sprawl? The Hidden Balance-Sheet Problem Behind Partner Operations

Most organizations can count their vendor portals. Far fewer can quantify how many hours those portals consume through status checks, duplicate data entry, approval follow-ups, and manual reconciliation. That is where portal sprawl becomes more

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