
It’s true that each Vendor portal works differently, which can turn even a simple task into a daily struggle. As a result, instead of selling or supporting customers, Partners spend valuable time tracking deal status
Read more
If you want to take your channel program to the next level, you need to start by incentivizing desired behaviors. Compensate people for doing the things you want them to do, and they’ll do them
Read more
Historically, one of the main ways channel marketers drove awareness was by going to events. But COVID-19 broke the back on that a little bit. While events are back and most people go to them,
Read more
The mistake these same companies often make, however is that they assume they’re too small to benefit from a channel program. Building a channel is not as simple as just launching a channel program. Not
Read moreSign up to our mailing list to have updates delivered directly to your inbox. Never miss an article or update and stay up-to-date with Vartopia!
Sign up