In most cases, the standard incentive is money. And that is fair because monetary rewards are a proven and quite straightforward motivator. When you go down this path, being as comprehensive as possible is a
Read moreMarketing teams rely on automation tools to track campaigns, and sales teams use CRMs to analyze customer journeys. In those lines of business, the focus on ROI is clean. Meanwhile, on the channel team side
Read moreWe get so caught up in conferences, Webinars, meetings and social media that it’s far too easy to overlook our reading. With that in mind, here are six carefully selected books that the Vartopia team
Read moreThe tool at the very heart of effective channel management is the PRM software/ By investing in PRM and focusing on continuous improvement, you can create a stronger, more productive channel over time. And then,
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