WP Team

Out-of-the-Box Incentives for Channel Partners

In most cases, the standard incentive is money. And that is fair because monetary rewards are a proven and quite straightforward motivator. When you go down this path, being as comprehensive as possible is a

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How to Approach Channel ROI

Marketing teams rely on automation tools to track campaigns, and sales teams use CRMs to analyze customer journeys. In those lines of business, the focus on ROI is clean. Meanwhile, on the channel team side

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Six Books About Partner Enablement Software You Should Read

We get so caught up in conferences, Webinars, meetings and social media that it’s far too easy to overlook our reading. With that in mind, here are six carefully selected books that the Vartopia team

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A PRM Isn’t Delivering Until You Have Optimized It

The tool at the very heart of effective channel management is the PRM software/ By investing in PRM and focusing on continuous improvement, you can create a stronger, more productive channel over time. And then,

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