Program Optimization

The Things A Good PRM Can Do That Will Transform Your Channel Business

PRM software providers have developed a seamless user journey for sales, powered by marketing automation tools. Now, imagine if the PRM platform they’re selling could do the same for your partners. Personalised Journeys for Your

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Driven vs. Given: Are Your Partners Living Up to Their End of the Bargain?

So much about channel marketing has traditionally come down to the vibes, and the assumption that your partners are collaborating in the best interest of everyone. However, if you want to truly elevate your channel

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How to Improve Deal Registration Programs to Benefit All Resellers

Deal registration is intended to provide early identification of opportunities, ensuring resellers and vendors work together to close deals effectively. However, many qualifying deals remain unregistered, with studies indicating that as many as 40% of

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