Marketing Attribution Archives

Home
Vartopia Hub
- For Vendors
  Vartopia is the hub that supports deeper engagement with your partners.
- For Partners
  The Vartopia hub brings all your vendors together, saving you time and generating revenue.
- Take the Tour
  See for yourself how easy and effective the Vartopia hub is.
Solutions
Services
- Implementation Services
  Leverage our global expertise to build a seamless and efficient implementation process.
- Channel Concierge Services
  Deep services in partner management to support your teams.
- Hub Creative and Admin Services
  Engage your partner network with highly targeted and effective collateral and messaging.
Resources
- Blog
  Read insights on the channel opportunity from the Vartopia team.
- Case Studies
  Hear how Vartopia has supported and transformed channel interactions directly from the companies themselves.
Company
- About Us
  Learn more about who we are and what drives us at Vartopia.
- Our People
  We are channel veterans committed to solving the challenges partners and vendors face. Learn more about the Vartopia team.
- Company Vision
  “One Pathway To Everything Channel”: Learn how this vision drives us every day.
- Join Us
  Interested in working at the hub where the channel meets? Learn more about joining Vartopia.
- Contact Us
  We’re just a click or call away. Have a question, need assistance, or simply want to chat? Drop us a line or contact us directly.

Home
Vartopia Hub
- For Vendors
  Vartopia is the hub that supports deeper engagement with your partners.
- For Partners
  The Vartopia hub brings all your vendors together, saving you time and generating revenue.
- Take the Tour
  See for yourself how easy and effective the Vartopia hub is.
Solutions
Services
- Implementation Services
  Leverage our global expertise to build a seamless and efficient implementation process.
- Channel Concierge Services
  Deep services in partner management to support your teams.
- Hub Creative and Admin Services
  Engage your partner network with highly targeted and effective collateral and messaging.
Resources
- Blog
  Read insights on the channel opportunity from the Vartopia team.
- Case Studies
  Hear how Vartopia has supported and transformed channel interactions directly from the companies themselves.
Company
- About Us
  Learn more about who we are and what drives us at Vartopia.
- Our People
  We are channel veterans committed to solving the challenges partners and vendors face. Learn more about the Vartopia team.
- Company Vision
  “One Pathway To Everything Channel”: Learn how this vision drives us every day.
- Join Us
  Interested in working at the hub where the channel meets? Learn more about joining Vartopia.
- Contact Us
  We’re just a click or call away. Have a question, need assistance, or simply want to chat? Drop us a line or contact us directly.

Marketing Attribution

How to Approach Channel ROI

Marketing teams rely on automation tools to track campaigns, and sales teams use CRMs to analyze customer journeys. In those lines of business, the focus on ROI is clean. Meanwhile, on the channel team side

Measuring Channel Marketing ROI is Easier With the Right Tools

Here’s a great quote to get you thinking, from the inventor of the ‘money-back-guarantee’, John Wanamaker: Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. Most marketers

Get The Newsletter

Sign up to our mailing list to have updates delivered directly to your inbox. Never miss an article or update and stay up-to-date with Vartopia!

Sign up

Navigate the Channel with Vartopia