That’s why it continues to surprise us that channel programs are overlooked for the same technological advancements. It’s a critical part of your business, so shouldn’t it be treated as such?
Consider the below – if any of the five “warning flares” apply to you, it’s time to look at some software modernisation.
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You’re Struggling to Attract High-Quality Partners
The channel is a deep and very competitive pool. If you’re not swimming with the best fishes, then it’s generally a sign that something is going wrong.
Most of the time that “thing” will be that you’re frustrating to work with. Partners want programs that make their lives easier, and they get that from the other companies they work with. If your competitors are offering more streamlined, efficient, and partner-friendly experiences, they’re likely winning over the talent you need to succeed.
Modern partner enablement software can help you stand out by simplifying processes, improving communication, and demonstrating your commitment to your partners’ success.
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Your Channel Managers Waste Time Chasing Updates
Do you think your channel manager is spending their time well when they are constantly chasing partners for updates on deal statuses, or nudging them to register opportunities?
Of course not.
This is not only inefficient but also a poor use of valuable resources. Thankfully, there are partner enablement tools available to bring automation these tasks, with features such as sending timely reminders and updates directly to partners.
By reducing manual follow-ups, channel managers can redirect their time and energy towards actually growing the program and supporting partners.
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You’re Not Happy With The Visibility into Channel ROI
Without a doubt transparency and accountability are important for ensuring that you’re able to scale and optimise the channel. To do that, you need a tool that provides insights.
Today’s partner enablement platforms close the loop on ROI, giving you a clear picture of your program’s impact. For example, if you provide a $20,000 marketing investment, the software can track how many deals were sourced and closed as a result.
This level of visibility ensures that every dollar spent is accounted for, helping you make data-driven decisions and continuously optimize your strategy.
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You’re Struggling To Personalize The Partner Experiences
Everyone expects personalization now, and that goes for B2B as much as B2C. Generic partner engagement simply doesn’t cut it.
It’s easy to empathise with the frustration that partners can feel here. Imagine being a seasoned systems integrator logging into your portal and seeing content geared toward new value-added resellers—they’re busy and you’re wasting their time.
Modern partner enablement software allows you to tailor experiences, delivering relevant resources and support based on individual partner needs.
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You’re Still Running The Same Program As You Did A Decade Ago
Ten years ago the first generation of the Apple Watch was released and Tesla was making a big deal about a driverless car. The point is, that was a long time ago and technology and how we do work has changed significantly.
If your program hasn’t evolved to meet these changes, you’re missing opportunities to stay competitive and relevant. It’s that simple.
Why Wait? The Future of Your Channel Program Starts Now
If any of these challenges resonate with you, it’s time to consider upgrading your channel technology.
At Vartopia, we specialize in helping channel programs unlock their full potential. Our partner enablement solution is designed to simplify operations, enhance partner engagement, and maximize ROI.
