PRM software is no different to any other software solution on there – it evolves over time in response to customer and market needs. So, if you’ve been relying on the same old solutions, perhaps check whether your software can do any of the below, because if it can, your PRM software can make your day much easier.
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Automate Repetitive Tasks
Outdated PRM software often forces channel managers to spend countless hours on manual, repetitive tasks. For example:
- Following up with partners for updates.
- Transferring data between PRM and CRM systems.
- Manually tracking deal progress.
These activities are not only time-consuming but also prone to human error. If this describes your solution, it’s time to look for something else, as modern PRM tools eliminate these inefficiencies by automating workflows. They sync seamlessly with your CRM, creating a single source of truth, and even remind partners to update deal statuses automatically.
Just like that you’ll free up substantial amounts of time in your day and run fewer risks of error.
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Centralize Information
A centralized PRM platform streamlines workflows by housing all essential information in one place. This means fewer redundancies and simplified tasks around partner education and lead registration.
Advanced PRM tools also allow you to create personalized partner experiences. For instance, you can design tailored learning journeys for partners based on their roles, certifications, or stages in the partner lifecycle.
This centralized approach empowers channel managers to focus on strategic priorities while ensuring partners have everything they need to succeed.
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Feature Rich
Not all PRM solutions are created equal and it’s crucial to choose the right tool that aligns with your business needs.
Here are some features to prioritize:
Your PRM should allow you to tailor content and experiences based on partner type, geographic location, role, or certification level. A systems integrator, for example, shouldn’t see content designed for value-added resellers.
With the right PRM tool, you’ll bae able to get updates without having to spend time chasing. The holy grail in this regard is a tool that enables partners to update deal statuses on the go, without needing to log into a portal.
Understanding the impact of your partners is essential. Choose a PRM that tracks partner influence across multi-partner deals, ensuring fair compensation and performance insights.
(Hint: Vartopia is the only PRM solution on the market that measures partner influence in multi-partner deals.)
Given the data that a PRM holds, a good one will help you to calculate out the ROI of channel investments, such as market development and co-op funds. That information, as a closed-loop ROI system, can then be used to continues to optimize your programs, with the confidence that you’re doing it right.
Finally, there’s the analytics. The right modern PRM solution will give you the actionable insights that you need to fully understand the performance of your overall channel program and partner engagement. Make sure you use it!
Why Choose Vartopia?
Vartopia stands out as a PRM solution that checks all the boxes above—and more. From automating repetitive tasks to providing unparalleled insights, Vartopia empowers organizations to elevate their channel programs with ease.
