Who We Are

About Vartopia

Vartopia provides the best Channel Management Solutions to organizations operating across a wide variety of verticals. Vartopia’s technology manages the entire lifecycle of a partner program, from the partner-facing portal to deal registration, lead sharing, multi-tier GTM models, payments, and everything in between!

Many of our industry’s leading technology Vendors, Distributors, Resellers, and Solution Providers use Vartopia’s Softwares to increase their channel revenue by reducing operational complexity, automating low-level tasks, and improving visibility. Every month, over 80,000 partners and 500,000 users interact with Vartopia, processing $500B a year in deal registrations, and delivering $25M in payments annually to partners.

Vartopia is focused on helping our customers build amazing relationships with their partners. We do this by not only providing industry-leading Channel Management solutions and technology but by also being our customer’s trusted advisors.

A child of the channel

Our founding team spent most of their professional career feeling the pain of being a Reseller to some of the most well known brands in the technology world. In 2009, they set out to create a solution built by partners, for partners. What originally started as a multi-vendor registration tool for channel partners quickly evolved as vendors identified the benefit of considering the partner experience when defining programmatic details of a channel program. Since then, our resolve has only grown stronger to create a collaboration model designed to support all ecosystem participants.