We are 100% focused on helping companies build and manage a successful channel business.
Vartopia provides the best Channel Management Solutions to organizations operating across a wide variety of verticals. Vartopia’s technology manages the entire lifecycle of a partner program, from the partner-facing portal to deal registration, lead sharing, multi-tier GTM models, payments, and everything in between!
Many of our industry’s leading technology Vendors, Distributors, Resellers, and Solution Providers use Vartopia’s Softwares to increase their channel revenue by reducing operational complexity, automating low-level tasks, and improving visibility. Every month, over 80,000 partners and 500,000 users interact with Vartopia, processing $500B a year in deal registrations, and delivering $25M in payments annually to partners.
Vartopia is focused on helping our customers build amazing relationships with their partners. We do this by not only providing industry-leading Channel Management solutions and technology but by also being our customer’s trusted advisors.
We all know that pit in your stomach when things don’t go as planned. We fail to meet a bookings goal, we lose a partner because of channel conflict or we lose a deal because we didn’t approve a deal fast enough. Add in the 1000 other things that can go wrong when you are trying to globally connect two organizations, with two separate sales teams, selling hundreds of different products and one has to wonder why would anyone get into the channel? Our goal… help that feeling in your stomach never happen again.
A child of the channel
Our founding team spent most of their professional career feeling the pain of being a Reseller to some of the most well known brands in the technology world. In 2009, they set out to create a solution built by partners, for partners. What originally started as a multi-vendor registration tool for channel partners quickly evolved as vendors identified the benefit of considering the partner experience when defining programmatic details of a channel program. Since then, our resolve has only grown stronger to create a collaboration model designed to support all ecosystem participants.
$ 500Billion in pipeline processed
$ 25Million in payments delivered
60 % +of partner traffic coming from outside North America
Consistence and uncompromising adherence to our principles and values
Our actions are always congruent with our beliefs
We are here to endure the difficult circumstances our customers face
We are considerate and honor the feelings and opinions of others
We are confident about the future and the opportunities that may come
Mike is passionate about the channel, and focused on building solutions to reduce the inherent friction in the indirect sales model. He has more than two decades of experience working for both resellers and manufacturers. When he’s not working will find him chasing his kids around various sports fields or behind the wheel of his rally car.
Ted has 20+ years of experience in the channel working for both Manufacturers and Resellers. He first met Mike Reilly at a leading reseller in the North East where he ran inside sales. Ted is a driven customer advocate who prides himself on building long term relationships. When he’s not helping clients solve channel challenges he spends his time skiing the back country or paddling one of the regions lakes & rivers.
Greg is an entrepreneur at heart and building sales organizations that put customers first is his passion. When he’s not helping others grow their channel he is at home with his wife, Tiffany, and their 3 dogs!