About Vartopia

Vartopia provides the best Channel Management Solutions to organizations operating across a wide variety of verticals. Vartopia’s technology manages the entire lifecycle of a partner program, from the partner-facing portal to deal registration, lead sharing, multi-tier GTM models, payments, and everything in between!

Many of our industry’s leading technology Vendors, Distributors, Resellers, and Solution Providers use Vartopia’s Softwares to increase their channel revenue by reducing operational complexity, automating low-level tasks, and improving visibility. Every month, over 80,000 partners and 500,000 users interact with Vartopia, processing $500B a year in deal registrations, and delivering $25M in payments annually to partners.

Vartopia is focused on helping our customers build amazing relationships with their partners. We do this by not only providing industry-leading Channel Management solutions and technology but by also being our customer’s trusted advisors.

About Vartopia

Vartopia's Mission

We all know that pit in your stomach when things don’t go as planned. We fail to meet a bookings goal, we lose a partner because of channel conflict or we lose a deal because we didn’t approve a deal fast enough. Add in the 1000 other things that can go wrong when you are trying to globally connect two organizations, with two separate sales teams, selling hundreds of different products and one has to wonder why would anyone get into the channel? Our goal… help that feeling in your stomach never happen again.

Vartopia's Mission

A child of the channel

Our founding team spent most of their professional career feeling the pain of being a Reseller to some of the most well known brands in the technology world. In 2009, they set out to create a solution built by partners, for partners. What originally started as a multi-vendor registration tool for channel partners quickly evolved as vendors identified the benefit of considering the partner experience when defining programmatic details of a channel program. Since then, our resolve has only grown stronger to create a collaboration model designed to support all ecosystem participants.

Vartopia - A child of the channel
  • 100,000 + partners
  • 250,000 + users
  • $ 500 Billion in pipeline processed
  • $ 25 Million in payments delivered
  • 60 % + of partner traffic coming from outside North America

Company Values

Consistence and uncompromising adherence to our principles and values
Our actions are always congruent with our beliefs
We are here to endure the difficult circumstances our customers face
We are considerate and honor the feelings and opinions of others
We are confident about the future and the opportunities that may come

Meet Our Crew

Michael Reilly

Founder & CEO

Christopher Crane

President & CFO

Ted Raymond

VP Operations & Customer Success

Greg Reffner

VP of Sales & Marketing

Vikram Takkar

Managing Director Software

Meredith Forrest

Manager of Customer Success

Atul Khindria

Product Manager

Robin Khera

Software Development Manager

Umesh Duggal

Technical Lead

Sam Rolly

QA Team Lead

Charlotte Reilly

Account Manager

Devender Saini

PRM Lead

Svetlana Biscornet

Manager of Support Engineering

Harry Kaur

Managed Services Team Lead

Jagjeet Kaur

Assistant Team Lead

Raman Katoch

Director-IT Infrastructure & Cybersecurity

Namita Rupani

Sales Development Representative

Karan Khosla

Sales Development Representative

Bhavani Pathipata

Software Support Engineer

Hemlata Mingwal

Sisense Lead

Explore Vartopia Blogs

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