Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated. Unrealistic behavioral expectations, system complications, one-size fits all training approaches and a general misunderstanding of the role training plays in channel programs a...

Picture this scenario, you are the first Channel Marketer hired at your organization. You have a handful of partners; a strong investment has been made to support your efforts and you have spent the past few months building out content for your partners to use via your new partner portal. You put ou...

Going digital is no longer a choice, but rather a necessity to compete in modern business. Technology has enabled efficiencies that ten years ago, organizations could only dream of. That same efficiency is applied to ensure partners, and their sellers have experiences that set you apart from your c...

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. They invest pRM Software in, and essential for any organization to start, run and scale a successful channel business. The trut...

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but .... PRMs & ...

No organization can grow in isolation. Channel partners play a key role in helping you meet the needs of end-user customers, generate revenue, and deliver your products and services on time. And when it comes to delivering technology upgrades to end-users, strong relationships with your channel par...

Understanding what your organization needs today, and twelve months from now is not easy. Hopefully, this helps. The age-old question, should we “build or buy” is undoubtedly one of the first ones that need to be answered when your company decides to invest in channel technology. It is natural, and ...

All is fair in love and war, and partner programs. In today’s world of 10x valuations, IPOs, growth rates, and everything it takes to make headlines organizations going to market through partners need to use everything they can as a competitive advantage. The difference between your logo in Times Sq...

We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partn...