All is fair in love and war, and partner programs. In today’s world of 10x valuations, IPOs, growth rates, and everything it takes to make headlines organizations going to market through partners need to use everything they can as a competitive advantage. The difference between your logo in Times Sq...

Technology is advancing faster than ever, resulting in disruptions to the business models that fail to adapt at the rate necessary to stay on top. Business entities that resist change and fail to keep up with the growing needs of their partner ecosystem end up missing all the opportunities in the ma...

Reaching your channel’s full potential requires having the right tools in place. Simply put, better technology makes it easier to manage the channel, allowing you to achieve desired business outcomes. Truth be told, the channel has changed a lot over the years, and channel technology has evolved alo...

When it comes to spending money on your business, you need to make sure your cash delivers return on investment (ROI). These days, the ability to measure results is essentially a requirement for businesses. For example, marketing teams use marketing automation tools and sales teams use CRM systems t...

Early-stage companies often think they are too small for a channel program. They’re wrong. If you want to grow your business, a channel program can be a great way to do it. But not all channel programs are the same. In order to get the best results, you need to take the right approach to your channe...