Channel Partner Program

Blog tagged as Channel Partner Program

Setting up your Channel Recruiting Funnel

05.05.22 06:00 PM By Vartopia Team - Comment(s)
Depending upon the phase of your partner program, channel partner recruiting can, and should look quite different. Early-stage channel programs have yet to establish a model of what their ideal partner profile looks like, while mature partner programs have clearly established characteristics that m...

3 things to consider when evaluating Channel Management Solutions for your organization

04.28.22 06:00 PM By Vartopia Team - Comment(s)
The adoption of Channel Management and Partner Relationship Management solutions for organizations going to market through partners is continuing to rise; with some analyst reports showing that by 2025 nearly 75% of all B2B organizations will have adopted a technology to automate some aspect of thei...

1 Quarter into 2022 and behind on channel revenue. Do these things TODAY!

04.21.22 06:00 PM By Vartopia Team - Comment(s)
The past two years have shown how resilient and agile companies can be when faced with what at times may seem like forced adaptation or change. Truth be told, the digital transformation age as it relates to channel and the technology deployed to manage the channel revenue has been changing for year...

What 2021 taught us about Channel and Partners

02.24.22 07:00 PM By Vartopia Team - Comment(s)
Yet again, the adage “when the going gets tough, the tough get going” has come true. 2021 saw some companies accelerate their growth, while others struggled or even went under. “The Obstacle is The Way”, written by Ryan Holiday, provides great examples of companies who persevered through some of the...

Must have Channel Sales Strategies for success in 2022

02.03.22 07:00 PM By Vartopia Team - Comment(s)
Depending upon which vertical or market you were in, and what infrastructure you might have already put in place ultimately dictated whether 2021 was a year where your organization thrived or struggled. Companies with a sound infrastructure in place came out on top. In retrospect, this is the time o...

5 Challenges of Channel Partner Engagement

01.20.22 07:00 PM By Vartopia Team - Comment(s)
Every single organization with the aspirations of launching a partner program hopes to recognize all of the common benefits with help of the Partner Engagement Plan. Decreased sales cycles, higher deal sizes, lower churn rates... the list goes on. A key cornerstone to a bountiful Channel Partner Pr...

What are the KPI's of Partner Engagement

01.13.22 07:00 PM By Vartopia Team - Comment(s)
Data is the backbone of modern-day companies looking to scale. Up until very recently, only certain parts of an organization had dedicated OKRs and KPIs to measure success and incremental improvement. It has only been through the proliferation of Partner Portal Software and PRM Tools that companie...

Why Your Partner Training Fails

12.23.21 09:14 PM By Vartopia Team - Comment(s)
Here at Vartopia, we have found the topic of partner training to be equal parts frustrating, fascinating, and complicated. Unrealistic behavioral expectations, system complications, one-size fits all training approaches and a general misunderstanding of the role training plays in channel programs a...

Automation via PRM software is the only gateway to channel success

11.11.21 07:00 AM By Vartopia Team - Comment(s)
When it comes to modern businesses, organizations that have a need and/or desire to scale quickly. Undoubtedly, they will choose to invest in technology to act as a force multiplier within their various areas of focus. Specifically in the channel, PRM software is often regarded as the go-to solution...

Why do you fail in scaling your Partner Program?

10.21.21 11:30 AM By Vartopia Team - Comment(s)
We hear it all too often, “our partner program isn’t working ” Unfortunately, simply having a partner program doesn’t mean your partner program is going to be successful. A “build it, and they will come” mentality doesn’t cut it when it comes to B2B partner programs. The truth is a successful partn...
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