Partner relationship management (PRM) software has the power to transform your channel program, but not every solution is the same. Although investing in the right solution can take your channel to the next level, picking the wrong one can have a disastrous impact on your efforts. To increase the ch...

In an ideal world, your partners would go to bat for you every day. They’d be self-motivated, update deal statuses without intervention, and generally make your life easier. Unfortunately, partner expectations have grown beyond manual processes, email exchanges, and one-way digital portals. Keep rea...

If you’re reading these words, chances are that you’re in the market for a new partner relationship management (PRM) solution. That is awesome news. The right PRM solution can help you optimize your channel program, increase productivity, and enhance the partner experience. However, choosing the wro...

In a previous post, we have talked about what your PRM can do. A brief recap: With the right PRM Platform in place, you can create bespoke user journeys for each of your partners based on partner type, role, geographic location, stage of the partner journey, and certification level. In other words,...

Imagine someone is searching online for a partner relationship management (PRM) solution. They’ll end up at a landing page that talks about PRM technology. Then they’ll fill out a form and receive PRM content in their email. After that, they’ll receive follow-up emails about PRM solutions until, hop...