Partner Relationship Management (PRM)

Blog categorized as Partner Relationship Management (PRM)

Redefining the Channel Partner Experience with a Modular PRM

Most companies are using PRM solutions today but not every PRM Solution is the best fit for them. And it is pretty complicated to figure out the critical areas where they are not working. Every PRM solution works fine but often lacks in two critical areas. This caninclude:

Failing to deliv...

12.22.22 06:42 PM - Comment(s)

Leverage your Channel Data to drive a better partner experience

By Vartopia Team

Organizations that rely on data tend to outperform organizations that rely on gut feeling or subjective feelings. There are always exceptions to the rule, the outliers if you will, but making decisions in today’s fast-paced world of business requires access to various data points. This holds true fo...

10.20.22 06:00 PM - Comment(s)

CRM vs PRM - Why the Partner Experience should not be the same as yours

By Vartopia Team

The question is not which is better, CRM or PRM. The question is, where does each one fit and why should organizations not try and use their CRM as a window or portal for their partners. At their core, both tools share a common purpose, to manage relationships. One seeks to manage relationships with...

05.12.22 06:00 PM - Comment(s)

The Essentials of Partner Relationship Management (PRM) Software

By Vartopia Team

The purpose of any investment in technology is to make a current cumbersome, inefficient process more straightforward and efficient to effectively scale that business unit. They invest pRM Software in, and essential for any organization to start, run and scale a successful channel business. The trut...

11.23.21 02:00 PM - Comment(s)

Why you should stop treating your PRM like a CRM?

By Vartopia Team

CRMs are arguably the most adopted tools in the business world today. However, for organizations going to market through partners, PRM technologies are rapidly becoming a must-have to support those go-to-market motions. PRMs & CRMs serve different purposes for organizations but .... PRMs & ...

11.16.21 12:30 PM - Comment(s)

How to Deploy PRM Technology: A Brief History

By Vartopia Team

In the beginning of partner relationship management (PRM), managing channel programs was done using various spreadsheets and emails. This was before you could do more with email platforms than just send out emails. Any channel or buyer segmentation was manual—and a little brutal. Twenty years ago, m...

07.01.21 11:00 AM - Comment(s)

5 Ways Partner Relationship Management Can Help You Impress Your Boss

By Vartopia Team

No matter how good your channel is doing, it can always be improved. Are you getting the best results for your channel? If not, here are some of the ways partner relationship management (PRM) can help you drive better results and impress your boss. Take these five tips to heart, and your channel wil...

06.29.21 08:46 AM - Comment(s)

Why You Should Focus on Optimizing Your Use of PRM

By Vartopia Team

In an ideal world, you would be able to fire up a channel program and achieve great results. But in the real world, it never works out that way. Getting the best results from your channel starts with taking a proactive approach to channel management. By investing in PRM solution and committing to co...

06.25.21 09:26 AM - Comment(s)

3 Things You May Not Know About PRM Software

By Vartopia Team

Even if you’ve been using partner relationship management (PRM) software for years, chances are that you’re not familiar with everything there is to know about this transformative technology. The channel has changed tremendously in recent years, and not every solution has evolved to keep up. In case...

06.08.21 10:23 AM - Comment(s)

The Biggest Problems with Partner Relationship Management and How You Can Fix Them

By Vartopia Team

In an ideal world, running a channel would be easy. Unfortunately, as channel managers understand all too well, a lot of problems can pop up in a channel when you don’t have the right setup.

What kinds of problems can occur in a channel?

Although no two channel programs are exactly the same, there ...

06.04.21 10:12 AM - Comment(s)

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Partner Relationship Management (PRM)

Blog categorized as Partner Relationship Management (PRM)

Redefining the Channel Partner Experience with a Modular PRM

Leverage your Channel Data to drive a better partner experience

CRM vs PRM - Why the Partner Experience should not be the same as yours

The Essentials of Partner Relationship Management (PRM) Software

Why you should stop treating your PRM like a CRM?

How to Deploy PRM Technology: A Brief History

5 Ways Partner Relationship Management Can Help You Impress Your Boss

Why You Should Focus on Optimizing Your Use of PRM

3 Things You May Not Know About PRM Software

The Biggest Problems with Partner Relationship Management and How You Can Fix Them

What kinds of problems can occur in a channel?

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